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Tiger Beer

One of the world's finest beers, Tiger Beer is enjoyed in more than 60 countries across the globe. The distinctive taste of Tiger Beer is favoured by the modern man of today. Tiger Beer is synonymous with self-progression, manliness and social engagement. As a world class, award-winning quality beer that is winning the world over, Tiger Beer is on track in realising its aspiration of becoming a leading pan-Asian beer brand.

  • Launched in 1932, Tiger Beer is APB's flagship brand. Today, it is brewed in eight countries and available in over 60 countries worldwide including Europe, USA, Latin America, Australia and the Middle East.
  • The Asia Pacific region remains an important region for Tiger Beer and it will continue to offer substantial growth potential. As APB maintains its pace to grow Tiger Beer's footprint in addition to the existing list of 60 markets where the brew is currently available, APB will also persist in bolstering Tiger Beer's leading position in the Asia Pacific region, in particular, its stronghold markets in Southeast Asia such as Singapore, Malaysia and Vietnam.
  • In the western markets such as the UK and USA, Tiger Beer has been embraced as a leading premium brew that hails from the Far East.
  • Tiger Beer brand's endearing contemporary Asian spirit has won over many discerning drinkers in the UK. Currently, this authentic Singapore brand can be found in over 8,000 premium bars/clubs and distribution outlets in UK's major cities such as London, Manchester, Leeds, Newcastle, etc. The brand has made its way into top-end bars and restaurants such as The Light Bar at St Martin's Lane, Long Bar at Sanderson Hotel, Crazy Bear, Just St James, OXO Tower, Harvey Nichols and Prism London - popular hangouts for celebrities.
  • Over the years, Tiger Beer's award-winning taste has picked up over 40 internationally acclaimed accolades and awards. The most notable include the Brewing Industry International Awards, UK, 1998 (the equivalent of the Oscar Awards for the brewing industry) and more recently, Tiger Beer won the Gold medal in the European Style Pilsener category of the 2004 World Beer Cup, a competition which is considered "the Olympics of Beer Competitions" by the industry.
  • Tiger Beer has become such a recognisable and much sought-after import premium beer in the UK that it was named UK Cool Brand Leader each year from 2004 to 2006 - a recognition given to the coolest brands in UK.
  • Tiger Beer also topped a list of 50 beer brands and was crowned the NUTS (a weekly magazine in the UK) Beer of the Year 2004. These recognitions reaffirmed that apart from industry medals, Tiger Beer is also gaining greater popularity with its growing number of fans.


Heineken

Embraced by drinkers in over 170 countries, Heineken possesses the widest international presence of any international beer brand. Distinctive in a green bottle, its exclusive image finds rapport with sophisticated young adult consumers who enjoy cutting-edge music experiences and premier sporting events.


Anchor

Anchor was first brewed in Singapore over 70 years ago using German technology and brew masters. Anchor's value-for-money positioning and its refreshing and signature crisp taste have clearly struck a chord with drinkers in over 10 countries in Asia.


Baron's Strong Brew

Launched in Singapore in 1997, Baron's Strong Brew is European to the last drop. Traditionally blended from the finest European hops and malt for a strong smooth taste, Baron's delivers a message of solid European heritage. Its authenticity has translated into a strong presence in the high alcohol beer category. Baron's Strong Brew packaging is distinctive in design, reflecting its premium image and quality.


ABC Extra Stout

Determined, confident and successful, APB's proprietary ABC Extra Stout reflects its core drinker's values and self-image. ABC Stout drinkers know what they want and will go the extra mile to get it. They want the best and do not settle for anything less. Appreciated for its full-bodied and robust taste, ABC is the leading premium stout in Cambodia.